ICE-B 2016 Abstracts

Area 1 - e-Logistics

Short Papers

Paper Nr:	25
Title:	An Adaptive e-Advertising Delivery Model: The AEADS Approach
Authors:	Alaa A. Qaffas and Alexandra I. Cristea
Abstract:	e-Advertising adaptation plays a main role in delivering personalised advertisements to internet users. In this time of the Internet revolution, many websites need to use the adaptation process to adapt their advertisements. This paper focuses on a lightweight delivery model, easy to integrate into wide range of existing websites. This model includes three engines, in order to deliver personlised advertisements to Internet users easily. It also presents a study that assesses the effectiveness of a tool based on this model, called AEADS, via a trial run of a model prototype with users.
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Paper Nr:	27
Title:	Development of an Interaction based Approach for Product Service System Implementation - An Approach Towards PSS Usability
Authors:	Alexander Richter, Johanna Schoblik, Bernhard Kölmel and Rebecca Bulander
Abstract:	Product Service Systems (PSS) as a combination of product and service components offer an excellent opportunity to improve the competitive position of companies on the local and global market. The current PSS approaches in literature are especially adapted to large companies. In particular, the stakeholders of small and medium-sized enterprises (SMEs) block these approaches because of lack of usability. Because PSSs also provide many opportunities for SMEs to individualize their position on the market and to improve their relationships to their customers there is a need for a PSS framework adapted to the needs of SMEs. To provide this new concept of PSS to SMEs and also to follow the goals of usability this paper presents an interaction based approach considering aspects of current PSS frameworks. This approach of using Interaction Maps qualifies companies to apply all important steps for the implementation of a PSS. Therefore, all steps and interactions between important roles are documented and visualised in Interaction Maps. The interaction based approach takes all important stakeholders of the PSS process into account.
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Paper Nr:	8
Title:	An Empirical Examination of Customer Retention in Mobile Telecommunication Services in Australia
Authors:	Hassan Shakil Bhatti, Ahmad Abareshi and Siddhi Pittayachawan
Abstract:	The service quality has an impact on customer satisfaction and retention. From Telecommunication annual reports it has been investigated that there are service quality issues due to high complaints in Australia and it can affect end customers and businesses (TIO, 2013, ACMA, 2013). Factors such as behavioural intention which leads to customer intention to repurchase the service are measured through the Unified Theory of Acceptance and Use of Technology (UTAUT2), Marketing Mix Theory and Expectation Confirmation Theory (ECT). Similarly, researchers have studied the habit, hedonic motivation, customer satisfaction, customer experience, marketing mix factors relationship by empirical testing. There has been very little research in the area of customer retention in mobile telecommunication services. Drawing upon theories of marketing mix, ECT and UTAUT2, this study aims to determine what factors affect customer retention in mobile telecommunication services in Australia. Data gathering will be done through online surveys from Australian consumers. Quantitative data analysis techniques, structural equation modelling (SEM) will be used for data analysis. This study will contribute to the customer retention literature through a theoretical framework that shows how the customer retention can be generated in mobile telecommunication services. Additionally, this study will help businesses to have understanding of how to retain their customers which will result in higher business revenues.
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Area 2 - Mobility

Full Papers

Paper Nr:	11
Title:	Using, Sharing, and Owning Smart Cars - A Future Scenario Analysis Taking General Socio-Technical Trends into Account
Authors:	Christina Pakusch, Paul Bossauer, Markus Shakoor and Gunnar Stevens
Abstract:	The megatrends towards both a digital and a usership economy have changed entire markets in the past and will continue to do so over the next decades. In this work, we outline what this change means for possible futures of the mobility sector, taking the combination of trends in both economies into account. Using a sys-tematic, scenario-based trend analysis, we draft four general future scenarios and adapt the two most relevant scenarios to the automotive sector. Our findings show that combing the trends from both economies provides new insights that have often been neglected in literature because of an isolated view on digital technology only. However, service concepts such as self-driving car sharing or self-driving taxis have a great impact at various levels including microeconomic (e.g., service and product design, business models) and macroeconomic (e.g., with regard to ecological, economical, and social impacts). We give a brief outline of these issues and show which business models could be successful in the most likely future scenarios, before we frame strategic implications for today’s automobile manufacturers.
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Paper Nr:	18
Title:	Risk Catalogue for Mobile Business Applications
Authors:	Basel Hasan, Patrick Schäfer, Jorge Marx Gómez and Joachim Kurzhöfer
Abstract:	Today mobile devices, namely smartphones and tablets, are the most popular and used devices. This reality makes companies willing to support mobile devices, which in turn increase the productivity of their employees by allowing them to perform several tasks and to be always updated on the move. However, in spite of the advance in mobile technologies, security is still the primary barrier to the adoption of mobile applications within the enterprise. Some companies avoid the use of mobile business applications due to the fear of security risks. Guidelines and risk catalogues give an overview on the potential risks when using particular applications. Typically, the existing guidelines and risk catalogues target IT-professionals, but not business users who mostly do not have the required technical knowledge to understand the risks. Thus, in this paper, potential risks to companies when adopting mobile business applications are presented in a risk catalogue including the potential mobile threats along with their likelihood of occurrence and possible malicious impact on business. This catalogue will help business users in reinforcing their awareness of possible mobile security risks.
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Short Papers

Paper Nr:	13
Title:	Mobile Data Service Adoption and Use from a Service Supply Perspective - An Empirical Investigation
Authors:	Krassie Petrova, Stephen G. MacDonell and David T. Parry
Abstract:	The paper presents the findings of an empirical study of the views of a selection of mobile data service (MDS) supply chain participants about anticipated MDS customer requirements and expectations, and about the MDS environment. Applying an inductive thematic analysis approach, the study data are first represented as a thematic map; the thematic map is then used to formulate propositions that contribute an MDS supplier perspective to models investigating MDS customer adoption and use.
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Paper Nr:	22
Title:	Evaluation of Handwriting Characteristic for Two-factor Authentication Interface on Touch-pad Panel
Authors:	Moe Sasaki and Masaki Inamura
Abstract:	Frequencies of user authentication increase and spread of smartphone and tablet advances rapidly in recent years. However, it is a great challenge that password authentication is easy to be attacked and must be solved. We assume authentication, which use touch panel and handwriting as an authentication element in this paper. As far as we know, there have few papers about generating a digital data from handwriting. Therefore, our contribution of this paper is to define handwriting characteristics of a letter that can convert into a digital data and evaluate possibility of the conversion.
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Paper Nr:	23
Title:	QR Codes Advantages and Dangers
Authors:	Krassie Petrova, Adriana Romaniello, B. Dawn Medlin and Sandra A. Vannoy
Abstract:	Quick Response (QR) codes are two dimensional (matrix) codes that have been developed in ways that allow companies and individuals to sell or market their products, skills, and events quickly and easily. The code can be used to represent data such as a web address or map location that can be scanned quickly by a mobile device such as a smart phone. Tracking inventories and marketers were some of the first uses and users of QR codes because of the ease of deployment and low development cost. The use has also grown quickly amongst individual users who want to transfer information such as sending an invitation, providing details about an event, or even announcing a baby’s birth. While there are many advantages in the use of QR codes, there is a negative side that has resulted in end users discontinuing their use. Our paper discusses both the usefulness of QR codes as well as the inconveniences and dangers that they may pose.
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Area 3 - Collaboration and e-Services

Full Papers

Paper Nr:	14
Title:	A Version-based Approach to Address Flexibility of BPMN Collaborations and Choreographies
Authors:	Imen BenSaid, Mohamed Amine Chaâbane, Rafik Bouaziz and Eric Andonoff
Abstract:	Process flexibility is an important issue in the business process management area: it has mainly been investigated in the context of intra-organisational processes but it received little attention in the context of processes crossing the boundaries of companies. This paper addresses the issue of BPMN collaborations and choreographies flexibility, advocating a version-based approach. Indeed versions, which have been recognised as a powerful mechanism to face flexibility of internal processes of companies, are used to address flexibility of processes crossing the boundaries of companies, modelled as collaborations or choreographies in BPMN. Thus this paper extends BPMN collaborations using versions. It also introduces algorithms supporting the mapping from versions of collaborations into versions of choreographies. This paper mainly focuses on static aspects of collaboration and choreography versioning.
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Short Papers

Paper Nr:	24
Title:	Content Protection Scheme to Realize Edit Control Including Diversion Control and Composition Control
Authors:	Tatsuya Fujimoto, Keiichi Iwamura and Masaki Inamura
Abstract:	We have proposed a copyright protection technology suitable for editable contents, which can control the change, deletion, and addition of partial contents. In this paper, we propose a new scheme that can control the diversion of partial contents to other contents and composition of contents, in addition to control of the change, deletion, and addition of partial contents using digital signatures based on the author’s intention. This scheme realizes edit control between two or more contents, and is effective with Internet contents such as consumer generated media represented by YouTube. We also evaluate the security of our proposed scheme against various attacks.
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Paper Nr:	6
Title:	Computer Aided Exercise Generation - A Framework for Human Interaction in the Automated Exercise Generation Process
Authors:	Valentin Nentwich, Nicolai Fischer, Andreas C. Sonnenbichler and Andreas Geyer-Schulz
Abstract:	Creating exercises for tutorials and exams is part of lecturers’ daily business. Manually creating new exercises for each course is very time expensive. Literature shows many technical solutions in terms of online learning platforms supporting exercise generation, answer checking and students’ progress follow up. Most approaches solve specific problems and cannot be generalized in a way that a pattern for system design can be deducted. In this paper we point out a generic model for human interaction in the automated exercise generation process by identifying general constructs of exercise generation and by applying them on the outlined user interaction pattern. The application of the findings in a prototype for multi-criteria decision analysis indicates viability of the explained concept.
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Area 4 - Sustainable e-Business

Short Papers

Paper Nr:	7
Title:	“Open Government Data” - based Business Models - A Market Consultation on the Relationship with Government in the Case of Mobility and Route-Planning Applications
Authors:	Nils Walravens, Mathias Van Compernolle, Pieter Colpaert, Pieter Ballon, Peter Mechant and Erik Mannens
Abstract:	This paper explores the business potential of open government data in the domain of mobility. Open data is often touted as the go-to policy for government to pursue, but the actual returns of following such a strategy remain somewhat illusive and anecdotic. Based on a research project subsidised by the Flemish Department of Mobility and Public Works, this paper presents the results of a market consultation with diverse stakeholders. The goal is to better understand the attitudes, bottlenecks, expectations and requirements related to open data of market stakeholders, so that the government can devise strategies that support sustainable open data initiatives and its policy goals at the same time. The paper offers a framework towards analysing this. It concludes that structural and iterative dialogue is desirable, both from the perspective of the market and government, but that this perhaps obvious key component is often overlooked.
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Paper Nr:	10
Title:	Gap Processes for Analysing Buyers’ Burstiness in E-Business Process
Authors:	Andreas Ahrens and Jelena Zascerinska
Abstract:	Success of e-business process requires analysis of buyers’ burstiness. The research question is as follows: How to describe buyers’ burstiness in e-business by a mathematical model? The aim of the research is to provide a mathematical model for evaluation of buyers’ burstiness in e-business process. In this work the buyers’ burstiness in e-business process is described by a mathematical concept based on gap processes. Therefore, the meaning of the key concepts of buyers’ burstiness, binary customer behavior and gap processes is studied. Moreover, the analysis demonstrates how the key concepts are related to the idea of e-business process and shows a potential model for development, indicating how the steps of the process are related following a logical chain: conceptual framework → model development → empirical study → conclusions. The results of the present research show the model for evaluation of buyers’ burstiness in e-business process. The model itself is based on the assumption that the gaps between two buyers are statistically independent from each other. The novel contribution of the paper is revealed in the newly created mathematical model for evaluation of buyers’ burstiness in e-business process via gap processes.
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Paper Nr:	16
Title:	Context Specific, Networked and Feedback Enhanced eTransformation Business Model
Authors:	Ana Hol
Abstract:	Businesses have been transforming for centuries. Each era of civilisation brought in new innovations and new technologies. Today we find ourselves surrounded by devices, services and applications that in some form utilise technology. Individuals, utilise it to be more productive, groups exchange and manipulate data using it and businesses run their day to day operations. Consequently, technology is been implemented to speed operations, be more reliable and crate new revenues. Based on the scenario analysis of five new businesses which utilise transformed renewed business model, this study investigates technology factors that drive new business models and identifies roles that current technological advancements play in shaping the new models. The study highlights that there is a direct relationship between open access technology platforms and current technology trends. Furthermore, this study identifies that for the new business model to be established definition of the specific domain problems and the importance of the access to the resource networks, such as the network of context specific knowledge, either experts, or the individuals with knowledge and skills who can provide timely context specific solutions and network of those who have interest in a the specific context domain are paramount for the model to succeed.
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