ICE-B 2017 Abstracts

Area 1 - e-Logistics

Full Papers

Paper Nr:	5
Title:	Understanding Modeling Requirements of Unstructured Business Processes
Authors:	Zaharah Allah Bukhsh, Marten van Sinderen, N. Sikkel (Klaas) and Dick Quartel
Abstract:	Management of structured business processes is of interest to both academia and industry, where academia focuses on the development of methods and techniques while industry focuses on the development of supporting tools. With the shift from routine to knowledge work, the relevance of management of Unstructured Business Processes (UBP) is increasing. However, currently available modeling notations are not optimally suited for modeling UBP. By means of a representative example, we investigate the limitations of Business Process Model and Notation (BPMN) and Case Management Model and Notation (CMMN) in this respect. We derive a set of requirements for representations that are needed for modeling UBP. These requirements allow to express end-to-end business processes while providing flexibility for run-time changes. We demonstrate these requirements by a possible extension to BPMN.
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Short Papers

Paper Nr:	7
Title:	e-Shop Visitors’ Burstiness as a Predictor of Performance - The Case of eBay
Authors:	Andreas Ahrens and Jelena Zaščerinska
Abstract:	Burstiness serves as a predictor of performance in the management sciences. However, burstiness has not been examined as a predictor of performance in e-business process. The research question is as follows: Does burstiness serve as the predictor of performance in e-business process? The aim of the research is to analyse burstiness as a predictor of performance in e-business process underpinning elaboration of a new research question on burstiness functions. The meaning of the key concepts of burstiness and performance is studied. Moreover, the analysis demonstrates how the key concepts are related to the idea of e-business process and shows a potential model for development, indicating how the steps of the process are related following a logical chain: conceptual framework → empirical analysis →conclusions. The results of the research show that e-shop visitors’ burstiness does not always serve as the predictor of item on-line selling/buying. The novel contribution of the paper is revealed in the newly created research question: What are reasons that e-shop visitors’ burstiness does not serve as the predictor of performance in e-business process despite the common background such as social grounding in both sciences, namely management and e-business? Directions of further research are proposed.
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Paper Nr:	9
Title:	The Analysis of Antecedents of Customer Loyalty in the Australian Mobile Telecommunication Market
Authors:	Hassan Shakil Bhatti, Ahmad Abareshi and Siddhi Pittayachawan
Abstract:	Marketing mix factors such as price product value, facilitating conditions, and social influence; and factors such as customer satisfaction, customer experience, habit, hedonic motivation, performance expectancy, effort expectancy are the major antecedents of customer loyalty. As, loyal customers may buy more services and have a positive word-of-mouth effect. Moreover, it is evident from previous literature that the cost of selling service to new customers is much higher than the cost of retaining existing customers. Furthermore, it is evident fact from telecommunication industry ombudsman Australia reports that companies are still losing customers at a formidable rate. In this context, the main aim of this paper is to examine the relationships between these factors and customer loyalty, and the relationships among these factors in the Australian mobile service scenario. Data for this study was obtained from 1,985 mobile phone users in Australia via online questionnaire using a marketing company Research Now. The data was analysed by structural equation modelling (SEM) to test all the relationships between variables in the model. The findings of this research focus on the measurement model fit part only. The analysis results showed that perceived customer experience is a necessary but not sufficient condition for customer loyalty. In order to generalize the findings from this research, this research model should be used in different service industries with different geographic samples. The contribution of this research is to model all the relationships between customer loyalty and its antecedents, and to test these relationships simultaneously. In this paper, the effects of all the factors on customer loyalty are tested simultaneously via structural equation modelling (SEM) and this paper only focuses on model fit.
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Area 2 - Applications

Short Papers

Paper Nr:	21
Title:	Service Design based on IoT and Technology Comparison for Fine Art Gallery
Authors:	Arum Park and Kyoung Jun Lee
Abstract:	Services based on the Internet of Things (IoT) technologies have emerged in various business environments. To enhance retailer’s service quality and maximize benefits as well as provide seamless customer experience, this study applied IoT technology based on NFC, iBeacon and internet button for fine art gallery. Then we evaluated the best technology for omni channel service. To apply the IoT technology based on NFC, iBeacon and internet button and evaluate what technology is the best for management and user’s convenience, we conducted action research in a gallery from April 2014 to December 2016, and the development and evaluation results are aligned to action research framework. At the first two phases, various problems and needs of the gallery were diagnosed through interview with practitioners and observation. Five service models based on IoT technology for offline channel and ten service models based on mobile application for online channel were designed for solving the problems. Service models were applied to the gallery by installing tags, beacons, and buttons at the third phase. At the fourth, NFC, iBeacon and internet button in the service models based on IoT were evaluated in technological perspectives.
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Area 3 - Enterprise Engineering

Full Papers

Paper Nr:	16
Title:	Extending Sensitive Business Process Modeling with Functional Dimension for Knowledge Identification
Authors:	Mariam Ben Hassen, Mohamed Turki and Faiez Gargouri
Abstract:	This paper presents a rigorous conceptual specification of sensitive business processes (SBPs) to improve the localization and identification of crucial knowledge mobilized and created by these processes. It covers all relevant aspects relating to business process modeling and knowledge management (BPM-KM), i.e. the functional, the organizational, the behavioral, the informational, the intentional and the knowledge dimensions. In this research work, we focus more specifically on the description of the « Functional Dimension», which represents the core dimension in SBP modeling. Precisely, we present BPMN4FM, an extension of the most suitable business process modeling formalism BPMN 2.0 to explicitly represent, integrate and implement the functional dimension of SBP, exploring the collaboration, interaction and knowledge aspects. Besides, we evaluate the relevance of BPMN4FM concepts through a real SBP scenario from medical domain.
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Short Papers

Paper Nr:	8
Title:	Fine Dining Restaurant Framework Development and Survey
Authors:	Jesse Tran, Ana Hol, Quang Vinh Nguyen and Simeon Simoff
Abstract:	The goal of restaurant owners is to maximise their incomes through satisfying the whole needs and experiences of their diners. This is usually done through a modern point of sales (POS) system. However, with the large number of POS on the market with abundant array of features, very few research has been done on the usability and effectiveness of these systems and their features. Our research investigates POS systems reviews each of their features and then aims to find similarities that have the most impact, and are essential to the day to day processes of existing fine dining restaurants using these POS systems. This paper aims to determine which features of POS systems are most crucial for the decision making in specific restaurant situations.
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Paper Nr:	10
Title:	An Evaluation of Variability Mechanisms to Manage Cloud Services
Authors:	Ateeq Khan, Matthias Pohl, Veit Köppen, Gunter Saake and Klaus Turowski
Abstract:	There is an increasing demand for customizable services by consumers in service-oriented or cloud computing domain. Service providers have to provide various kinds of variability in their services. However, there is a lack of information which illustrates how practitioners and providers cope with the variability problem in the service domain. We conduct a survey to get insights from participants what kind of variability exists and how to provide/manage variability for service-oriented domain. We also analyze the importance of criteria for variability mechanisms and discuss it in this paper. In short, we reveal the understanding of variability between survey participants and which criteria are important when choosing an approach to provide variability in services domain.
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Paper Nr:	18
Title:	Process Adaptation Patterns for Cross-Organizational Business Process Modeling
Authors:	Moufida Aouachria, Abderrahmane Leshob and Abdessamed Réda Ghomari
Abstract:	Nowadays organizations collaborate through cross-organizational business processes. These business processes require the coordination of several partners who are often geographically dispersed. Modeling such processes is complex and requires that designers have extensive experience in particular when organizations' processes are incompatible. This paper addresses the problem of modeling cross-organization processes out of collection of organizations’ private process models. To this end, we propose a set of process adaptation patterns that connect private processes and resolve interoperability issues. Proposed patterns are formalized with workflow net.
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Area 4 - Mobility

Full Papers

Paper Nr:	20
Title:	User Acceptance of Fully Autonomous Public Transport
Authors:	Christina Pakusch and Paul Bossauer
Abstract:	The development of fully automated vehicles is becoming more and more present in the social discussion. The image of fully automated cars is determined by automobile manufacturers and placed in the context of individual traffic. In contrast to fully autonomous private cars, fully automated public transport is already operating in some cities and is to be expanded in the future. Autonomous public transport offers great potential for the development and promotion of sustainable mobility concepts. However, the user acceptance is important for the enforcement and widespread use of these technical innovations. An online study on the acceptance of fully automated public transport based on quantitative data of a sample of N = 201 is presented. The results show a high level of familiarity with the topic and a very high level of overall intention to use fully automated public transport in the future.
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Short Papers

Paper Nr:	3
Title:	Requirements Elicitation for a Holistic Mobile Wallet Ecosystem
Authors:	João Casal, David Monteiro, Laís Sousa, Patrick Santos, João Santos and Jorge Ramos
Abstract:	The digitization of physical wallets into mobile applications is a promising trend, namely for payments, personal identification, and for grouping marketing items or digital tickets. Mobile digital services emerge on these areas promising to bring ease and convenience for wallet owners and, for place owners, lower costs on payment processing fees, increased service efficiency and a closer relation with customers. However, there are several challenges, like the users’ acceptance, security concerns and lack of interoperability between wallet services, that delay a significant impact on persons’ lives. On this paper, we present the requirements elicitation for a holistic mobile wallet ecosystem.
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Paper Nr:	17
Title:	The Influence of Values on the Intention and Usage of Mobile Phone - A Case of Tanzanian SMEs
Authors:	Renatus Mushi, Deirdre Lillis, Almar Ennis and Said Jafari
Abstract:	Mobile phone technology has been relied upon in performing a number of activities in the SMEs. In less developed regions, computing infrastructures are very poor thereby depending highly on mobile phones. The improvement of technology in the mobile phones contexts has seen more applications and services being accessed through them. This gives SMEs, especially in developing countries, a preferable alternative to desktop computing technology. However, to maximise the usability of mobile phone technology in SMEs context, key factors which influence users’ perception on its acceptance need to be explained clearly. This study explains the factors influencing employees’ intentions and use of mobile phone technology in SMEs, by extending the Technology Acceptance Model (TAM) with values. The analysis results show that the values of mobile phone technology in SMEs have a significant effect on the behaviour intention to use. This suggests that stakeholders specifically vendors, policy makers, managers and mobile network operators should take their part in handling the challenges and enforcing the benefits of mobile phones since they constitute to the overall intention and usage. This study uses SEM with 459 employees including managers and ordinary employees in different sectors which perform tourism activities in Tanzania. Data analysis is performed by using SEM through AMOS. Implications of the research and future studies are also highlighted in this paper.
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Area 5 - Collaboration and e-Services

Full Papers

Paper Nr:	11
Title:	Consumer Awareness and Interactions in Online Brand Community - Antecedents and Consequences
Authors:	Mathupayas Thongmak
Abstract:	The purpose of this paper is to explore brands in various categories based on the conceptual model of the marketer-generated content. Objective measures were collected from almost three-hundred popular brand fan pages in Thailand, both national and international brands. The findings present the insightful social media strategy of brands in nine brand categories such as the proportion of each posting content type. Images and videos play a dominant role in brands’ strategies. Among the antecedents of consumer awareness and interaction, the quantity of marketer-generated content is not much vital as the existing fan bases. Total fans increase the consumer awareness and interactions (PTAT). PTAT consequently drives the future consumers to like the brand pages. Some brand categories could attract more fans than others. Only a few studies investigated marketer-generated content of Fan pages in inclusive brand categories using objective measures. Thus, this study fills the literature gap with some interesting results.
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Area 6 - Sustainable e-Business

Short Papers

Paper Nr:	6
Title:	Analysing Buyers’ Burstiness in E-Business: Parameter Estimation and Practical Applications
Authors:	Andreas Ahrens and Jelena Zašcerinska
Abstract:	Optimization of e-business process assists in earning profits in e-business. For the success of the optimization of e-business process, a simulation model based on gap processes for the analysis of buyers’ burstiness in e-business process has been recently developed. However, the model has to be validated in terms of input parameter values and distributions. The research question is as follows: What are practically relevant input parameter values and distributions of the model based on gap processes for the analysis of buyers’ burstiness in e-business process? The aim of the research is to validate the simulation model based on gap processes for the analysis of buyers’ burstiness in e-business process in terms of input parameter values and distributions underpinning elaboration of a new research question on the model validity. The meaning of the key concepts of validation, model validation and model validation approach is studied. The results of the present research show that the simulation model for analysis of buyers’ burstiness e-business process in terms of input parameter values and distributions is valid. The novel contribution of the paper is revealed in the newly created research question on the proposed model for evaluation of buyers’ burstiness in e-business process. Directions of further research are formulated.
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Paper Nr:	19
Title:	Deployment of Contents Protection Scheme using Digital Signature
Authors:	Daichi Tanaka, Keiichi Iwamura, Masaki Inamura and Kitahiro Kaneda
Abstract:	With the recent progress in social media and Internet technology, it is easy for consumers to edit contents uploaded on the network and create new contents. In this situation, copyright protection related to the secondary use of uploaded content is important. In our previous works, three schemes were proposed for controlling the secondary use of content according to the author's intentions by using digital signatures. Using these schemes, an author can control the changes, deletions, additions, and diversions in each portion of his/her contents, as well as the composition of the contents. The objective of this study was to verify the practicality of this technology by mounting it. Thus, we applied this technology to contents created using "MikuMikuDance," a contents editing tool for 3D CG movies, and mounted a contents protection system. We show the manner in which this system was mounted, and describe the evaluation of the processing speed in a simulation environment.
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Paper Nr:	14
Title:	Smart Cities - System for Monitoring Microclimate Conditions based on Crowdsensing
Authors:	Ivan Jezdović, Nevena Nedeljković, Zorica Bogdanović, Aleksandra Labus and Božidar Radenković
Abstract:	The aim of this paper is to provide an overview of technologies, application domains and services for smart city development. We developed, implemented and evaluated a system for monitoring microclimate conditions based on crowdsensing. The developed system aims to demonstrate one of the ways of integration of Internet of Things, web and big data technologies. This system measures microclimate conditions in smart city such as: temperature, humidity, and air pressure. In this way citizens can receive quick information about microclimate conditions in their environment, such as smart buildings and homes, and to share information via web application and social media services. As a system support, web application that provides services of microclimate conditions is developed.
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