ICE-B 2013 Abstracts

Area 1 - e-Logistics
Full Papers Short Papers
Area 2 - Applications
Full Papers Short Papers
Area 3 - Enterprise Engineering
Full Papers Short Papers
Area 4 - Mobility
Full Papers Short Papers
Area 5 - Collaboration and e-Services
Short Papers
Area 6 - Technology Platforms
Full Papers Short Papers
Area 7 - Sustainable e-Business
Full Papers Short Papers

Area 1 - e-Logistics

Full Papers
Paper Nr: 24
Title:

An Interactive Evaluation Method of Decentralized Procurement Plan by Multi-Objective Genetic Algorithm
Authors:

Ryoji Kobayashi, Masakatsu Mori, Masaki Samejima and Norihisa Komoda
Abstract: This paper addresses evaluation of a decentralized procurement plan for the support of the discussion among decision-makers with considering a catastrophic disaster. For the evaluation of the decentralized procurement plan, we have formulated the decentralized procurement planning problem as 3-objective optimization problem. However, multiple-objective genetic algorithms (MOGA) to solve the problem take several minutes and display many Pareto solutions. We propose the interactive evaluation method of the decentralized procurement plan that is an expanded interactive MOGA (iMOGA) with loss evaluation simulator and solution selection by characteristics of the decentralized procurement plan. Experimental results show that the proposed method can allow the decision-makers to find their preference solutions with 38% fewer interactions than the basic iMOGA can.
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Short Papers
Paper Nr: 33
Title:

A Distributed CTL Model Checker
Authors:

Laura Florentina Stoica, Florian Mircea Boian and Florin Stoica
Abstract: Model checking is nowadays being used as advanced technique to analyse, design and debug reactive systems. This paper gives an overview of our recent work on implementing a new interactive CTL model checker. In contrast to previous approaches, our tool permits an interactive design of the CTL models as state-transition graphs, and is based on client/server architecture. The server part embeds the core of the CTL model checker and is published as a Web service. A C# client provides an intuitive graphical interface for interactive design of CTL models. Java and C# APIs are available for programmatic construction of large models. Experimental results are encouraging, showing that our tool is able to handle large systems efficiently.
Paper Nr: 26
Title:

RFID based Data Mining for E-logistics
Authors:

Yi Wang, Quan Yu and Kesheng Wang
Abstract: Radio Frequency Identification (RFID) is a useful ICT technology for E-logistics Enterprises. One of the standards used for RFID is Electronic Product Code Information Services (EPCIS). However, it is non-trivial to get effective knowledge from massive data to improve the existed production or logistic system comparing with convenient data collection. In this paper, we develop an intelligent platform which combines RFID for data acquisition, Data Mining for knowledge discovery and enterprise applications in the field of E-logistics. Especially association rule is applied to mine the associations between the distribution nodes and product quality within a product distribution logistic network on the basis of RFID datasets. The analysis result is the same as in the problem hypothesis, which concludes that it will be applicable for such kind of product distribution network analysis.
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Area 2 - Applications

Full Papers
Paper Nr: 13
Title:

Strategic use of Twitter in Local Government - A Northern Ireland Study
Authors:

Tiago Picão, Fiona McMahon, Valerie Purchase and Maurice Mulvenna
Abstract: This paper presents the results of a survey of Twitter usage in Northern Ireland’s twenty-six councils. The data was gathered in Summer 2012. The research questions were developed from a review of the literature on use of social media by government and focused on the role of social media as a communication channel to local government, examining the dialogue between government and citizen and the sentiment of such dialogue. The results show significant heterogeneity in Twitter use amongst the councils; with many not engaging at all, while a small number were highly engaged with their citizens. Regardless of the perspectives of the councils, there was evidence that there was a demand from the citizens for conversations that was not being met by the councils. The paper recommends that councils need to define a social media strategy in order to maximise the use of social media, but reflects that the councils should find it easy to engage with citizens by simply asking them via Twitter.
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Paper Nr: 38
Title:

Emerging Trends in Local Governments Web Strategies - Citizen Web Empowerment Assessment in Italy
Authors:

Elena Bellio and Luca Buccoliero
Abstract: The “Internet revolution” has deeply impacted relations on every context of exchange of goods and services. Nowadays, citizens are aware of this historic change that is taking place and they are the bearers of a new demand in terms of: access to official, customized and “on demand” information and services, new opportunities for direct and informal relationships with politicians and civil servants, acquiring a proactive role within the network. This paper assesses the web strategies of Italian municipalities to measure their “citizen empowerment” effectiveness. The study was performed by adopting a revised version of the Citizens Web Empowerment Index (CWEI) designed to benchmark administrations’ official web portals. The analysis was made on the web portals of the 104 Italian cities with over 60,000 inhabitants in 2012 and 2013. Results show that there is still a general lack of strategy to strengthen citizens’ level of empowerment and participation through official web portals.
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Paper Nr: 45
Title:

Estimating the Effort in the Development of Distance Learning Paths
Authors:

Milena Casagranda, Luigi Casagranda and Andrea Molinari
Abstract: The quantification of the effort required to produce e-learning material has been always subject to the proposal of some “magic numbers” not always supported by a method or analytical data. In this paper we propose a method for calculating the effort required to design and develop e-learning paths. Our model is based on a systematic gathering of data regarding the effort of the different actors involved (teachers, tutors, instructional designers etc.) from a series of e-learning projects carried out at the Laboratory of Maieutics over the last five years. In the first two years we collected ex-post data on design and development times, being careful to include a variety of different teaching methodologies. In the following years we identified critical variables which allowed us to abstract and generalize a possible costing model. The model proposed could be used as a reference point for professionals working on the development of content in their estimation of costs linked to the design and development of learning materials, providing a calculation basis which takes a number of methodological approaches and educational objectives into account.
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Paper Nr: 55
Title:

The Development of ``BAU GIS'' Web/Program using Open Source MapWindow
Authors:

B. Sadoun, O. Al-Bayari, J. Al-Azizi and Samih B. Al Rawashdeh
Abstract: ``BAU GIS'' is a Programmable Geographic Information System that supports manipulation, analysis, and viewing of geospatial data and associated attribute data in several standard GIS data formats. ``BAU GIS'' program is a standalone application, developed using Map Window Open Source GIS and visual basic 10.0. It has been designed to address the need for a GIS programming tool that could be used in engineering research and project software, without requiring end users to purchase a complete GIS system, or become GIS experts. It is a GIS modeling system, and a GIS application programming interface (API) all in a convenient redistributable package. The BAU GIS application is free, extensible GIS that can be used as an open-source alternative to desktop GIS, in order to distribute data to others and develop and distribute custom spatial data analysis tools.
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Short Papers
Paper Nr: 18
Title:

The Trust in Online Discussion Forums and How they Influence Patients' Intention to Adopt Medical Tourism Services

Authors:

Peter Ractham, Charlie Chen and Makoto Nakayama
Abstract: Demand for medical tourism services originates from lack of health care options locally, increasingly healthcare cost, and improvements in healthcare quality in other countries. Many potential users are anxious about the quality of doctor and facility, as well as other issues (e.g. language barriers, confusion about procedure, and legality). As a result, many potential medical tourists rely on the use of online discussion forums in the decision-making process by seeking useful information and interacting with members who experienced or have the same needs for care abroad. A survey is conducted to collect data from 223 discussion threads in top 3 online discussion forums ranked by 80 participants. Data analysis results show that trust in the use of online discussion forums can help foster trust in hospital and doctor, it has no direct influence on their intention to adopt medical tourism services. Improving trust in doctoral and hospital cannot necessarily help increase the intention of users to adopt these services. Future research may want to seek other important factors such as social influence to help increase the intention of users in adopting medical tourism services.
Paper Nr: 40
Title:

Continuous Improvement of Geographic Data Production Processes - Approach and Results of a Case Study
Authors:

Wolfgang Reinhardt and Thorsten Bockmühl
Abstract: The quality of products – in this case the quality of geographic data representing the facilities of utility companies – depends not only on the used sources and methods of data acquisition but is also significantly affected by the processes applied for the production of geographic data. Study and optimization of production processes are important topics in manufacturing for many years and are widely known as »Process-Based Quality Management«. This means that besides the quality of the final product, the quality of the production processes is also of high interest. In this paper an overview concerning a three years study is given, in which a methodology for a continuous improvement of the geographic information production processes has been developed and applied. Also key figures to describe the quality of products and processes have been suggested. These key figures have been analyzed over a longer period. The overall objectives of this procedure are to reveal the quality of products and processes, to detect deficiencies and weaknesses of the processes and to prove the effectivity of changes of the processes.
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Paper Nr: 6
Title:

Accommodating Individual Differences in Web Based Instruction (WBI) and Implementation
Authors:

Rana A. Alhajri, Steve Counsell and XiaoHui Lui
Abstract: Hypermedia systems have gained attraction for the purposes of teaching and learning. These systems provide users with freedom of navigation that allows them to develop learning pathways. Empirical evidence indicates that not all learners can benefit from hypermedia learning systems. In order to develop a learning environment, individual differences need to be taken into account to ensure they impact on students’ achievements. In this paper, we describe and propose a web based instruction (WBI) program which accommodates preferences of individual differences; learner’s prior knowledge and cognitive styles using the three key design elements of navigation tools, display options and content scope are explored. We also add learner’s gender behaviour as a third dimension of individual differences.
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Paper Nr: 8
Title:

e-Business Application to Students’ Blended Learning in Higher Education
Authors:

Jelena Zaščerinska and Andreas Ahrens
Abstract: e-Business Supports Higher Education the Same Way It Helps Companies in General. E-Business Application in higher education has already become an indispensable tool in both university staff and students’ daily life. A number of technological, educational and business models of e-Business application in higher education have been developed. However, the educational models of e-Business application in higher education mostly focus on blended learning, thereby they lack the blended educational process that comprises blended teaching, peer-learning and learning. These one-sided educational models do not contribute to the qualitative blended educational process for the improvement of students’ learning achievements. Aim of the present paper is to work out the educational model of e-Business application in higher education underpinning analysis of quality of the institutionalized blended educational process for the improvement of students’ learning achievements. The meaning of the key concepts e-Business application and blended learning is studied. Moreover, the logical chain of analysis is shown: e-Business → blended learning → a model of the blended educational process → empirical study within a multicultural environment. The results of the present research show that students’ learning achievements after having been implemented the blended educational process have been enhanced. Directions of further research are proposed.
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Paper Nr: 21
Title:

A Proposed Framework for Supporting Behaviour Change by Translating Personalised Activities into Measurable Benefits
Authors:

Maurice Mulvenna, Adrian McCann, Maurice O'Kane, Barry Henderson, Karen Kirby and Deirdre McCay
Abstract: The aim of this position paper is to examine the case for supporting behaviour change in pre-diabetic obese people in order to improve their health. The paper sets out the background and motivation for supporting behaviour change before outlining the relevant literature in this health and wellbeing area. The paper then explores the feasibility of SmartLife - a patient-driven application involving healthcare practitioners and peer support interaction with a focus on failure-free, positive reinforcement, patient empowerment and wellbeing.
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Paper Nr: 31
Title:

Applying Bayesian Parameter Estimation to A/B Tests in e-Business Applications - Examining the Impact of Green Marketing Signals in Sponsored Search Advertising
Authors:

Tobias Blask
Abstract: We develop and perform a non reactive A/B-test setting that enables us to evaluate the influence of green marketing signals on the customer’s decision to take a specific online-shop into account in the process of buying a specific product by clicking on an ad on a search engine results page (SERP). We analyze campaign performance data generated by a European e-commerce retailer, apply a Bayesian parameter estimation to compare specific advertisements and discuss the implications of the results.
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Paper Nr: 32
Title:

The Influence of Virtualization of Resources Acquisition Processes on the Enterprises Competitiveness
Authors:

Dorota Jelonek, Cezary Stepniak, Tomasz Turek and Leszek Ziora
Abstract: Throughout the past few years, changes in the processes of enterprise's resources acquisition have been reflected by the news opportunities provided by web-based technology, changes in the behaviours and expectations of business partners and customers as well. The aim of the paper is to demonstrate that virtualization of resources acquisition processes has essential effect on the achievement of competitive advantage by enterprises in the market. Importance of the resources in the enterprise has been justified based on the resource-based theory. Selected typologies of the resources in the enterprise were presented with the directions of changes in the process of resources acquisition. A model of the process of resources acquisition was also proposed. The study also emphasizes the opportunities for virtualization of different types of resources acquisition processes in enterprises. The study aim was achieved using the results obtained in a survey carried out in a big enterprise from the food processing sector.
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Paper Nr: 34
Title:

A Comparative Prediction Study of Housing Price Index based on Web Search Data - Evidence from Beijing and Lanzhou in China
Authors:

Bo Yong Wang, Xin Yang, Bian Wang and Benfu Lv
Abstract: Recently, using web search data to predict public health trends and economical indicators, like consumption, unemployment, tourism is arising more and more researchers interest. Based on the thought that web search data could reflect searchers’ attention and concern, we study the correlation between housing price index and web search data, then make a comparative analysis of two regions with different economic levels. One the one hand, a theoretical framework illustrating the relationship between web search data and housing price index has been established. One the other hand, empirical studies of Beijing and Lanzhou has been conducted to verify the predict ability of web search data. Comparing with models not including web search data, the mean absolute percentage error decreased and the goodness-of-fit improved in models with web search data. In addition, based on the comparison of Beijing and Lanzhou, we find the predict ability of web search data has a certain relationship with economic development level of the region, and web search data has a better explanation ability for the fluctuation of housing price in developed region, like Beijing. Importantly, using web data to predict is able to achieve true real-time monitoring, and provide as references for government sector to make macro-control policy.
Paper Nr: 37
Title:

A Study on Construction of Inflation Index based on Web Search Data

Authors:

Chen Hang, Sun Yi, Yang Xin and Lv Benfu
Abstract: In recent years, with the rapid development of network technology, network technology and social behaviour have crossed and integrated deeply. Web search data contains a huge search concerns and needs, which provides the necessary database for the study of social and economic behaviour. This paper applies web search data to the construction of inflation index. To begin with, the selection of key words; then, an empirical analysis based on the use of the Baidu index of access to the key words search data. Empirical analysis is divided into three parts:(1) key words classification;(2) construct the leading inflation index;(3) establish inflation forecasting model. The results show that the web search data exist co-integration with CPI; second, the leading inflation index constructed using principal component analysis with strong timeliness, about 4-8 months earlier than the data released by the National Bureau of Statistics; furthermore, the forecast model passes the equation of goodness-of-fit test, the test of significance and heteroscedasticity test, with a certain degree of scientific and effective.
Paper Nr: 53
Title:

Qsense - Learning Semantic Web Concepts by Querying DBpedia
Authors:

Andrei Panu, Sabin C. Buraga and Lenuta Alboaie
Abstract: This paper describes Qsense – an educational and research Web application, developed to ease the interrogation of DBpedia for users intending to learn the most important concepts regarding the Semantic Web, especially to increase the knowledge about DBpedia in a pragmatic way. Additionally, by providing a compelling Web interface, Qsense offers the possibility to explore the DBpedia’s ontology structure and to practice various SPARQL queries by expert and especially nonexpert users.
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Area 3 - Enterprise Engineering

Full Papers
Paper Nr: 19
Title:

Which Clicks Lead to Conversions? - Modeling User-journeys Across Multiple Types of Online Advertising
Authors:

Florian Nottorf
Abstract: With an increase in the potential to allocate financial online advertising spending, managers are facing a sophisticated decision and allocation process. We developed a binary logit model with a Bayesian mixture approach to address consumers’ buying decision processes and to account for the effects of multiple online advertising channels. By analyzing data from a medium-sized online mail order business, we found inherent differences in the effects of consumer clicks on purchasing probabilities across multiple advertising channels. We developed an alternative approach to account for the different attribution of success of advertising channels—the average success probability (ASP). Compared to standardized metrics, we found paid search advertising to be overestimated and retargeting display advertising to be underestimated. We further found that the mixture approach is useful for considering heterogeneity in the individual propensity of consumers to purchase; for the majority of consumers (more than 90%), repeated clicks on advertisements decrease their probability of purchasing. In contrast with this segment, we found a smaller segment of consumers (nearly 10%) whose clicks on advertisements increase conversion probabilities. Our approaches will help managers to better understand consumer online search and buying behavior over time and to allocate financial spending more efficiently across multiple types of online advertising.
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Paper Nr: 41
Title:

From e-Supply Chain Capability Generation to Information Technology Value Co-creation - A Perspective of e-Business Process
Authors:

Jing Zhao and Yi Jiang
Abstract: The firms have engaged in initiatives that link e-supply chain processes (e.g., e-procurement) across enterprises to create Information Technology (IT) value. However, it is not clear how IT is contributing to value creation across-organization process. The objective of this paper is to investigate the process from e-supply chain capability generation to IT value creation through e-business process across-organization. A model of e-supply chain value is developed to investigate what and how e-supply chain capabilities are realized by usage of inter-firm IT resources integration and how business value of IT is co-created in multi-firm environments. The paper tests the model using Structural Equation Modeling (SEM) with data collected from 196 manufacturers in China. Our results provide theoretical support for a dynamic process that distinctive e-supply chain capabilities embedded in e-business process lead to process performance first and then financial performance and network performance. We find that e-supply chain capabilities (ESCC) realize e-supply chain value for all partners (e.g. supplier and customer) via upstream and downstream e-business process.
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Short Papers
Paper Nr: 30
Title:

The e-Visibility Maturity Model - Assessing Stages of Visibility Evolution for e-Business
Authors:

Olga Levina and Iris Vilnai-Yavetz
Abstract: This paper suggests a model to measure e-visibility - the e-Visibility Maturity Model (e-VM model) that is used to assess the visibility of a company or set of companies in the global e-business market. The visibility is measured using company’s involvement in electronic interactions with customers that is externalized by the integration of the Social Software (SoS) in its other means of online presence. This approach allows evaluating company’s adaptation to the challenges of the social web and scaling the evaluation to industry or country level. The evaluation of the maturity can be completed based on external presentation, i.e., the website, of the company allowing an efficient evaluation process. The suggested maturity model for assessing e-visibility is based on related work in the area of maturity assessment in e-business. Its application is illustrated in a case where the e-VM for specific countries across industries is assessed, based on a sample of 1600 enterprises from four countries.
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Paper Nr: 44
Title:

The Consideration of Organizational, Human and Corporate Cultural Factors in the Implementation of Business Process Management Projects - Social Factors to Prevent Failure of BPM Projects
Authors:

Rebecca Bulander and Matthias Dietel
Abstract: The implementation of Business Process Management technology in terms of software solutions is one of the major business efforts in the corporate world over the last decade. The related technology enables co-operations to streamline, automate and control their business processes. Even when the technology has considerably evolved and the implementation methodologies have improved over time, there is still a high rate of failed projects. These projects mainly fail because the correlated organizational and human factors are not considered in sufficient detail and appropriate thoughtfulness. The objectives of the research of this paper are to review the organizational and the human factors which are of relevance in BPM projects. The research is based on a literature review. The result of the paper is a research proposal for further research. Based on the results of this further research recommendations for project managers and consultants towards a successful BPM implementation can be formulated.
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Area 4 - Mobility

Full Papers
Paper Nr: 7
Title:

Integrating User-centred Design in an Early Stage of Mobile Medical Application Prototyping - A Case Study on Data Acquistion in Health Organisations
Authors:

Bernhard Peischl, Michaela Ferk and Andreas Holzinger
Abstract: This paper reports on collaborative work with an SME, developing a system for data acquisition in health care organisations, providing mobile data support. We briefly introduce the ICF and the ICD classification scheme from the WHO as a foundation for our mobile application. A two-staged usability evaluation in a very early stage of development allows us to integrate user-centred design in the mobile application development process. Our procedure comprises interviews and usability tests with a limited number of users and thus can even be performed within a resource-constrained setting as it is typically found in smaller software development teams. We discuss the consolidated results of the usability tests quantitatively and qualitatively. From these results we deduce recommendations (and open issues) concerning the user interface design of the mobile application.
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Paper Nr: 22
Title:

Virtual Currency for Online Platforms - Business Model Implications
Authors:

Uschi Buchinger, Heritiana Ranaivoson and Pieter Ballon
Abstract: Since the first loyalty program was introduced in the 1980s, many sectors and industries have adopted and configured these schemes to meet their specific requirements. But it is just recently that technological innovation has enabled the transfer of these schemes into the online environment, and, more concretely, to the increasing number of online platforms. Operating on two-sided markets, platforms started to deploy loyalty programs to address customers and Third parties such as retailers or merchants alike. Additionally they profit from the embedding in the digital environment, which enables the expansion of loyalty points to become a Virtual Currency with the power to affect platforms’ business strategies. Based on the analysis of four case studies, this paper focuses on the effect of the implementation of a Virtual Currency scheme on the platforms’ organizational, financial and service business model parameters. It shows how Virtual Currency schemes enable platforms to encourage loyalty of not only their customers but also in some configurations of third parties, sometimes to the extent that one or both sides of the market are locked-in. Second, Virtual Currency can be deployed as a source of revenue and thus play a role in the platform’s financial design.
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Short Papers
Paper Nr: 35
Title:

Marketing and Fundraising through Mobile Phones - New Strategies for Non Profit Organizations and Charities
Authors:

Elena Bellio, Luca Buccoliero and Giorgio Fiorentini
Abstract: This position paper highlights new scenarios for mobile communication technologies in fundraising activities of non profit organizations. Over the past two decades, ICT and the Internet have dramatically changed individuals’ behaviours, including their approach to donation. New expectations arose on the possibility of “online” fundraising activities and not only computers are determining this change but also the potential of (smart) phones must be acknowledged. Mobile fundraising projects have been implemented both at global and local level to support various causes such as: natural disasters, poverty, diseases (cancer, HIV, sclerosis), wildlife, human rights. This is a positioning paper whose objectives are the following: (a) to define the mobile technological scenarios and their trends of diffusion for fundraising by identifying some best practices at an international level; (b) to assess the mobile fundraising initiatives in the Italian non profit sector.
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Area 5 - Collaboration and e-Services

Short Papers
Paper Nr: 54
Title:

Continuous Information Provisioning for the Conference Participation Process
Authors:

Paul Heiniz, Wolfgang Kluth, Karl-Heinz Krempels, Christoph Terwelp and Stefan Wüller
Abstract: Conference organization and participation becomes subject of process optimization to increase the efficiency of knowledge transfer and the scientific exploitation of emerging communities of interest. Process optimization starts with a process model to analyse the planning aspects, the information flow, the coordination efficiency, and finally the efficiency of the knowledge transfer. Considering the information flow and the coordination efficiency as prerequisite for the knowledge transfer efficiency analysis we state that a mobile interface to the conference management information system would improve the coordination process during the conference and fosters the emergence of communities of interest. This paper presents an approach for a mobile conference planner application, integrated into a conference management system. The proposed functionality focuses on the improvement concerning orientation during a conference, material access, and managing social contacts working conference comprehensively. Furthermore, the post-processing of the attended contributions in the context of a conference shall be facilitated retrospectively.
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Paper Nr: 56
Title:

Increase of Travel Safety for Public Transport by Mobile Applications
Authors:

Wolfgang Kluth, Karl-Heinz Krempels, Christoph Terwelp and Stefan Wüller
Abstract: Mitigating vandalism in local traffic and at stations, violent disorder, and theft by employing security guards, installing video cameras are expensive and only partially solve existing the problems. Related costs directly affect the fares and thus the attractiveness of local public transport. We discuss a concept to implement a Report-service to forward emergency and complaint messages in local public transport. The service is based on a mobile application and a message routing system. The aim is to increase travel safety and the attractiveness of the local public transport. On the base of theoretical approaches and the usage of paper prototypes we show the possibilities how such a Report-service could be implemented.
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Paper Nr: 36
Title:

EFilter: An Efficient Filter for Supporting Twig Query Patterns in XML Streams
Authors:

Wen-Chiao Hsu, Chia-Fang Li and I-En Liao
Abstract: With the rapid development of the Internet, XML (eXtensible Markup Language) has become the standard data format for representation and exchange on the Internet. In many applications, XML files are transferred in a form of continuous streams. For example, in publishing- subscription systems, data is recorded in an XML format and the conditions of the user's subscription are expressed as queries. Thus, how to filter a continuous stream of XML documents against a large number of queries is an important issue. In this paper, we proposed an efficient filter called EFilter to support twig query patterns in XML streams. Users' queries are recorded in a compressed tree structure called Query Guide and a hash table called QLinkedList. Through a bottom-up search of Query Guide, the XML documents are processed only once as they arrive. Experimental results show that EFilter is more efficient than FiST (Kwon et al., 2005) and SFilter (Nizar, Babu and Kumar, 2009) in terms of filtering speed.
Paper Nr: 42
Title:

The Concept of Building Regional Business Spatial Community
Authors:

Dorota Jelonek, Cezary Stepniak and Tomasz Turek
Abstract: Cloud computing is one of the most dynamically developing technologies applied on the Internet. It can be used not only for the purpose of resource management in the network, but also as the platform for network community creation. The paper concerns on one kind of cloud computing utilization. It shows the proposal of regional business spatial community (RBSC) which conjoins local government institutions, enterprise media providers and different kinds of organizations which deal with regional development planning. The notion of the concept is based on the application of commercially accessible software in the cloud which makes possible the accumulation of information resources provided by partners and its usage for the purpose of a given region development, as and by every participant of the venture. As a technological base of RBSC are proposed GIS in cloud solutions by the ESRI firm in the form of the ArcGIS in Cloud software. In the article were presented generalities of spatial community creation beginning from the conceptive phase, across the planning, until implementation. Potential advantages resulting from the accession to RBSC is the increase of the management efficiency in the organizational, social, economic and technological areas.
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Paper Nr: 47
Title:

Proposed Use of Sharepoint to Improve New Employee In-processing
Authors:

Tyna Webber, Wai Yin Mok and Kit Yee Cheung
Abstract: Microsoft SharePoint is an enterprise content management system that provides a collaborative platform for end users to design, monitor and execute business processes. This paper describes a workflow design methodology that if followed, end users can construct SharePoint workflows that implement a business process. As an example, we apply our methodology to a real-world business process, showing how we develop the final SharePoint workflows. Our methodology first develops UML models for the business process at hand. From these UML models, it then generates SharePoint workflows.

Area 6 - Technology Platforms

Full Papers
Paper Nr: 20
Title:

RestContext - A Service Framework for Context Retrieval
Authors:

Leon O. Burkard, Andreas C. Sonnenbichler and Andreas Geyer-Schulz
Abstract: Todays context frameworks provide solutions for context mechanisms for individual applications only: context aware working spaces, easier mobile development frameworks or higher-level context abstractions. RestContext solves this problem with a service logically separating context as a set of information that can characterize a situation from further context interpretation mechanisms. RestContext is a resource oriented architecture which manages sensors of different types. A context may consist of sub-contexts as well as sensors that are linked to one or many contexts. With the help of RestContext it is possible to create topologies of contexts. Sensors can interact with context instances by push and pull mechanisms. We demonstrate how RestContext can be used in a distributed weather forecasting example.
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Short Papers
Paper Nr: 27
Title:

Data Model and Data Access Control Method on Service Platform for Smart Public Infrastructure
Authors:

Yohei Kawada, Kojin Yano, Yoshihiro Mizuno and Hirofumi Terada
Abstract: In the smart city projects that will “smartize” urban infrastructures, a new access control technology is needed to offer appropriate consumer data to appropriate applications. In this paper, we analyze characteristics and problems of the data access in the service platform for smart public infrastructure and clarify requirements for data access control. Next, we propose a data model and a data access control method that satisfy those requirements. The data model includes access authorization that expresses the contracts between consumer and service provider. In the data access control method, data corresponding to the access authorization is filtered in RDBMS for the performance. Finally, we evaluate the proposed method by implementing a prototype and confirm that the requirements are satisfied.
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Area 7 - Sustainable e-Business

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Paper Nr: 11
Title:

Determinants of Use Intensity in Social Networking Sites - A Cross-cultural Study of Korea and USA
Authors:

Cheol Park, Jongkun Jun and Thaemin Lee
Abstract: This study examined the antecedents and consequences of intensity of SNS use in a cross-cultural context. A survey of 977 SNS users was performed in Korea and USA, and the causal relationship was tested using structural equation modelling. Consumer innovativeness, propensity to share information, and privacy concern affected intensity of SNS use and the usage of SNS enabled social capital. In addition, the effects of innovativeness and privacy concern on intensity of SNS use were greater in the U.S. sample than in the Korean sample. This moderation effects come from the differences of collectivism and individualism and the implications and further researches were suggested.
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Short Papers
Paper Nr: 10
Title:

Electronic Human Resource Management Strategies for Atypical Employment

Authors:

Volker Stein and Tobias M. Scholz
Abstract: As part of corporate Human Resource Management, the configuration of the workforce becomes more and more challenging since an increase of non-permanent, temporary, timely restricted labour can be observed, the so-called ‘atypical employment’. At the same time, advancements in electronic HRM are promising a better handling of operative, but also of strategic HRM tasks. It is the objective of this paper to propose a conceptual design for the formulation of a strategy integrating e-HRM and atypical employment. Which advanced objectives can be reached by such an integrated strategy? Which tasks have to be covered in regard to this intersection? And which are the requirements for strategy formulation in respect to that integrated strategy? By this paper, we would like to strengthen the theory-practice-nexus by applying IT-related progress to a real-world phenomenon being relevant for contemporary workforce management on the strategic level.
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